A Digital Experience Platform (DXP) solution plays a pivotal role in improving the customer experience and establishing a competitive advantage. Qinshift, with its expertise in the banking and financial sector, not only offers DXP solutions, but as Peter Stros, SVP Banking, Financial Services, and Insurance at Qinshift affirms: "We deliver tailored solutions to meet our customer’s needs."

DXP, integrates diverse technologies into a unified platform, enabling the creation of seamless, personal, and consistent experiences across various digital channels. This integration not only improves the customer experience but also fosters loyalty and satisfaction.

Qinshift strength lies in providing customized, effective DXP solutions designed specifically for the banking and financial industry. Petr Stros emphasizes the crucial nature of trust in this sector: "In the banking and financial industry, trust is crucial. We have been working with clients across various European countries for a long time, and we understand their needs."

Navigating the complexities introduced by increased digitization, and the proliferation of customer apps, Peter Stros warns against merely building and stacking solutions. He insists on the necessity of integrating solutions in a functional manner. "You can't just build solutions and stack them on top of each other. They must be integrated with each other in a functional way," says Peter Stros.

He compares the process to an iceberg: "The app and the web represent the visible top, but the underlying technology and infrastructure are the hidden components. For seamless information flow between customers and companies, all technology and data must be structured and accessible. This is what we can create with our extensive experience in DXP solutions," says Peter Stros.

Integral to this framework is a robust security system, strategically integrated from the outset: "Security is built in from the beginning, not added on top when everything is ready. Regardless of our clients’ initial systems, we can adapt our security solution to complement the DXP implementation," says Peter Stros, concluding: "Our DXP solution can indeed strengthen the banks' businesses."

Read more at Dagens Industri